PC completed a program-level return on investment (ROI) analysis for the National FFA Organization, evaluating 37 individual programs to identify which perform strongest and where data systems need improvement to inform future investment decisions. This review supported the FFA Strategic Plan conducted by Schunk Moreland Strategies, and our team carefully outlined how programs align with the Plan’s identified goals. Drawing on program data provided by FFA and our executive survey, PC rated each program and grouped it into one of four categories, ranging from “Paragon Programs” to “Underperforming Programs.” The final memo and accompanying ROI spreadsheet also include data collection and maintenance recommendations to help FFA build a unified data ecosystem, as well as a seven-question Program Evaluation Rubric that FFA executives can use in future evaluation cycles.
