Oregon International Port of Coos Bay Strategic Business Plan

In an effort to update the Port’s main strategy-guiding document, PC completed a Strategic Business Plan (SBP) for Oregon International Port of Coos Bay in 2025. The SBP is comprehensive, focusing on all of the Port’s main lines of business: Marine Operations, the Coos Bay Rail Line (CBRL), and the Charleston Marina Complex. The Plan culminated in a Strategic Direction & Action Plan with 12 main goals to lead the Port into the future, and a Capital Improvements Plan for Port Leadership and Commissioners to consider in order to enhance their operations.

In accordance with OAR 123-025-0016, the SBP also includes a full overview of the Port’s broad inventory of properties and assets, along with a SWOT analysis. PC also analyzed the Port District’s demographic and economic profiles to identify pain points and potential opportunities for economic diversification. The project team was involved in significant community engagement as the Port hoped to ensure the public had input on the results. For engagement, PC deployed a community survey, facilitated a public open house, and interviewed multiple groups and individuals throughout the region. The survey garnered a 4%+ response rate, an estimated 120-150 individuals attended the open house, and PC completed 24 total interviews (individual and group). Throughout the project, PC also completed several workshops with the Port Commissioners during the public Port Commission Meetings, ensuring the planning process was open and transparent.

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